Shipped from Christchurch, NZ WarehouseL'Oréal Paris Collection Exclusive Blake Pure Red is a limited edition of tailor made red lip colour. There exist shades for every skin tone. It is a matte that reveals red's colour intensity. Enriched with velvet spheres, pure pigments and jojoba oils, lips feel more hydrated after applying. Blake's red is a pure ruby red that is designed to suit warm skin tones. It is a matte finish with a hydrating texture.